When you have finally launched a business company in Dubai, the ever-growing luxurious city and business hub of the Middle East, and can’t wait to get working with a strong management team, the biggest challenge of hiring the right people awaits you at the doorstep.
Before you begin your tedious process, which will undoubtedly have a huge impact in your journey onward, check out some of the most common hiring mistakes that start-up CEOs make and that you may want to avoid at any cost.
As you can see from the above-mentioned points, hiring is not necessarily an easy or an unimportant step. You have to set the bar as high as possible and get the best out of the choices laid in front of you. By remaining strict to your requirements and staying true to your company’s wellbeing, you can easily avoid these mistakes and form your dream team.
For more information about planning your startup launch in Dubai and UAE, do not hesitate to contact us and we will be glad to assist.
Being one of the world’s high ranked economies, it is not surprising that the UAE is becoming a safe and attractive haven for entrepreneurs to launch their business. Whether it is an app for comfortable lifestyle, an elegant restaurant or a street side clothing store, it is by no means an easy task to create a massive positive response among your target audience in this competitive arena. However, you can turn the table around if you invest a bit more time and effort in using social media to do at least half of your job.
Why you need social media strategy
With the enormous success of social-commerce in the last fifteen years, many brands are now following the trend of digital promotion which help them to reach out to their potential consumers who use various social media platforms and gain a higher sales rate. Therefore, keeping some tips and tricks on mind before starting up will help you to ensure brand promotion, customer acquisition and successful business. We even recommend to include these strategies in your UAE startup business plan.
Social media strategies for effective start-ups in Dubai and UAE:
Well, now that you know about the importance of social media strategies and how to step up your game in this sector, we hope that these effective steps curated by our digital marketing specialists will help you to boost up your sales in no time!
If you are serious about developing a marketing plan for your Dubai and UAE based startup or SME, make sure you contact us now and one of our marketing experts will get in touch.
Troubled about which marketing plans will work for your start-up in Dubai? Or are you just confused about how to create a marketing plan for your UAE based SME?
Well, either way you have found the right guide to help you through your confusions and disconcerting thoughts. This article will guide you step-by-step through the whole process of creating a powerful marketing plan for your business in Dubai. Let’s start!
1) Put your business out there and put together a short, most preferably a raw and sweet illustration of your business.
This process is called ‘situation analysis’ and don’t worry it sounds simpler than you think. Highlight how your company stands out from the rest and what unique benefits you have to offer, include a short description of your services or products. Then put your slogan, logo and unique feature on all your marketing collateral including website, business cards, brochures, social media, banners...etc.
So, mainly in the 1st step try simplifying your strategies, and get to know your business’ unique selling proposition at the rawest level then make it seen everywhere.
2) Target the right audience or customers
No business is appealing to every other person. So, narrow down your customers by understanding the standard customer profile by age, gender, location, lifestyles etc.
The 2nd step mostly helps in identifying your customers and now you can use this information to create a profile of your business. This will help you spark new marketing plans, media, and PR campaigns. Defining your buying personas is key for a successful marketing strategy.
3) Communication strategies will help you to bring your ideas to life and it is the heartbeat of your marketing plan
If you aren’t aware of the endless possibilities social media has to offer you, let us tell you that this is a key platform to execute your plans, in a cost-effective manner. Platforms like Twitter, Facebook, Instagram are your topnotch 100% free and user-friendly marketing channels. You can directly connect with your customers and get insights. Of course, paid ads and promoted posts can turbo-charge your social media marketing activities, but start by building an organic presence before scaling up through paid ads.
The 3rd step is to build awareness through different tactics such as email newsletters, loyalty events, ongoing advertisements and also physically reaching your current customers by arranging customer appreciation events.
4) Everything and every idea needs a goal and listing your marketing goals is one of your most important steps
You have achieved the main foundation of your business and now it is time to create a list of the marketing goals to grow your client base. Don't go crazy and unrealistic with your goals rather keep it of a high standard and realistic.
So start with writing your goals in a measurable way and keep record of the progress to achieve those goals. This makes your targets easier to achieve. For example, your next goal should be to get 20% profit from the sales or reach a revenue of $10,000 dollars per week.
5) Fix a budget for your marketing
The need for a marketing budget is a must. Think about how you are going to use the budget and decide if you need to borrow cash or not. Just don’t be stressed over it. It is an investment for your business and you should invest wisely.
So, the 5th step requires you to figure out how much budget is suitable for your business and invest accordingly.
You cannot create a marketing plan overnight but we hope this article will help you to start-up in Dubai. You too can be successful in your business in Dubai with the right approach and entrepreneurial attitude.
For more info about launching a successful start-up in Dubai and UAE, you can always contact us and we will be more than happy to help you out!
The idea of starting up your business in an expensive and resourceful city like Dubai may seem a bit intimidating unless you are familiar with the tips and tricks to stand out among your competitors. In order to help you promote your new business using your limited personal funding, our Dubai based startup experts have curated for you some powerful digital-marketing tips which are sure to boost your business results without breaking your pocket. Here we go:
Last but not the least, bootstrapping your startup is not necessarily an easy task but may become the best decision of your life if you stride carefully. Let us know which of our tips have benefited you the most.
Contact KCCG for additional information or if you need help writing a business plan for your UAE startup, we are always here to help you with your journey.