Troubled about which marketing plans will work for your start-up in Dubai? Or are you just confused about how to create a marketing plan for your UAE based SME?
Well, either way you have found the right guide to help you through your confusions and disconcerting thoughts. This article will guide you step-by-step through the whole process of creating a powerful marketing plan for your business in Dubai. Let’s start!
1) Put your business out there and put together a short, most preferably a raw and sweet illustration of your business.
This process is called ‘situation analysis’ and don’t worry it sounds simpler than you think. Highlight how your company stands out from the rest and what unique benefits you have to offer, include a short description of your services or products. Then put your slogan, logo and unique feature on all your marketing collateral including website, business cards, brochures, social media, banners...etc.
So, mainly in the 1st step try simplifying your strategies, and get to know your business’ unique selling proposition at the rawest level then make it seen everywhere.
2) Target the right audience or customers
No business is appealing to every other person. So, narrow down your customers by understanding the standard customer profile by age, gender, location, lifestyles etc.
The 2nd step mostly helps in identifying your customers and now you can use this information to create a profile of your business. This will help you spark new marketing plans, media, and PR campaigns. Defining your buying personas is key for a successful marketing strategy.
3) Communication strategies will help you to bring your ideas to life and it is the heartbeat of your marketing plan
If you aren’t aware of the endless possibilities social media has to offer you, let us tell you that this is a key platform to execute your plans, in a cost-effective manner. Platforms like Twitter, Facebook, Instagram are your topnotch 100% free and user-friendly marketing channels. You can directly connect with your customers and get insights. Of course, paid ads and promoted posts can turbo-charge your social media marketing activities, but start by building an organic presence before scaling up through paid ads.
The 3rd step is to build awareness through different tactics such as email newsletters, loyalty events, ongoing advertisements and also physically reaching your current customers by arranging customer appreciation events.
4) Everything and every idea needs a goal and listing your marketing goals is one of your most important steps
You have achieved the main foundation of your business and now it is time to create a list of the marketing goals to grow your client base. Don't go crazy and unrealistic with your goals rather keep it of a high standard and realistic.
So start with writing your goals in a measurable way and keep record of the progress to achieve those goals. This makes your targets easier to achieve. For example, your next goal should be to get 20% profit from the sales or reach a revenue of $10,000 dollars per week.
5) Fix a budget for your marketing
The need for a marketing budget is a must. Think about how you are going to use the budget and decide if you need to borrow cash or not. Just don’t be stressed over it. It is an investment for your business and you should invest wisely.
So, the 5th step requires you to figure out how much budget is suitable for your business and invest accordingly.
You cannot create a marketing plan overnight but we hope this article will help you to start-up in Dubai. You too can be successful in your business in Dubai with the right approach and entrepreneurial attitude.
For more info about launching a successful start-up in Dubai and UAE, you can always contact us and we will be more than happy to help you out!