How to Build A Social Media Strategy for Your Start-up in UAE

Being one of the world’s high ranked economies, it is not surprising that the UAE is becoming a safe and attractive haven for entrepreneurs to launch their business. Whether it is an app for comfortable lifestyle, an elegant restaurant or a street side clothing store, it is by no means an easy task to create a massive positive response among your target audience in this competitive arena. However, you can turn the table around if you invest a bit more time and effort in using social media to do at least half of your job.

Why you need social media strategy

With the enormous success of social-commerce in the last fifteen years, many brands are now following the trend of digital promotion which help them to reach out to their potential consumers who use various social media platforms and gain a higher sales rate. Therefore, keeping some tips and tricks on mind before starting up will help you to ensure brand promotion, customer acquisition and successful business. We even recommend to include these strategies in your UAE startup business plan.

Social media strategies for effective start-ups in Dubai and UAE:

• Create or improve your brand’s social media profile: As much attractive as it sounds to create profiles in all the social media platforms you are familiar with, you may want to stick to the ones which meet your product and services the most. Whereas jewelries, clothing & apparel are mostly sold in Facebook or books & magazine, IT related items are sold more on Pinterest. Therefore, know your product and the target audience first, then create and further improve your profile.
  

 

• Maintain strategic contents: Depending on the products you are launching, post good-quality articles, videos, podcasts, infographics etc. while maintaining regularity and relevance. As users will notice your posts for a mere second while scrolling, add pictures or colorful texts along with your contents to draw attention.
  

 

• Communicate with your target audience: Maintaining a friendly and helpful tone of voice is the most essential step while boosting your start-up. Remember how you are competing against hundreds of already established brands in Dubai and UAE and give your customers a reason why they should choose you. Therefore, be as much responsive as possible, handle negative comments in a diplomatic way and accept your faults humbly if the situation demands it. Moreover, attach a contact number or an email address with your profile for further assistance.
  

 

• Perform promotional activities: Even though the most effective way to gain maximum attention is by going for paid promotions, you can also create small contests where your followers have to share or recommend your contents to their friends. Additionally, you can go for live streaming, offer bonus and discounts etc. As UAE is packed with thousands of small communities, successfully attracting one will help you gradually reach the others.
  

Well, now that you know about the importance of social media strategies and how to step up your game in this sector, we hope that these effective steps curated by our digital marketing specialists will help you to boost up your sales in no time!

If you are serious about developing a marketing plan for your Dubai and UAE based startup or SME, make sure you contact us now and one of our marketing experts will get in touch.