Think that a great product or service is enough to convince investors in Dubai to invest in your startup?
Think again! Research shows that…
They fail because they’re unable to convince investors about the merit of their product or service. In other words, they pitch their product poorly. If you want to avoid the fate of 90% of startups, you must learn the dos and don’ts of pitching your startup to investors in Dubai and UAE. 3 Dos of pitching your startup in Dubai and UAE: 1. Make the first 60 seconds count If you can engage investors in the first minute, there’s a good chance they might hand you a cheque. How can you do that? To engage investors, you must describe the 3 Ps in the first 60 seconds of pitching.
If your product is something that you can carry with you in the meeting room, do that. Let the investors see by their own eyes how great your product is. It is a simple strategy but it works like charm. You might not even need to give a presentation of your business if the investors happen to like your product. 3. Follow up with the investor It is very much possible that despite great pitching an investor might decide against funding your business. But that doesn’t mean you should stop following up with the investor. There’s always a chance that this investor might communicate your business idea to another investor, who might willingly write a cheque to you. It is also possible that the investor who turned you down initially might decide to back you later. 3 Don’ts of pitching your startup in Dubai and UAE: 1. Don’t come unprepared This goes without saying. If you don’t prepare your pitch, you are not likely to impress the investors. At the same time, don’t take it to the other extreme and appear like you’re reading from a script. 2. Don’t fear defending your business idea Many entrepreneurs in Dubai and UAE make the mistake of coming to the investor meeting with a lack of confidence. They are just not prepared to handle the expected conflict or contradictions which might happen between them and the investor. However, in truth the conflict and contradiction with the investor is an extremely good think for the entrepreneur. It shows that the investor is actually interested in your business idea and therefore it is necessary that you handle any contradicting views well. You should make the best out of this opportunity by listening to the conflicting views and defending your product or service. 3. Don’t pitch to wrong investors Be sure you’re pitching to the right people, who not only value your product but also your concept and passion to realize your dream. Need further help with your business planning and pitching? We highly recommend you first develop a winning business plan. You can do so easily by downloading one of our ready-made business plan templates. They come fully loaded with a pre-written text in Word and an automatic financial model in Excel. We have already done all the hard work for you. All you need to do is download the business plan that fits your industry then spend a little time customizing the Word and Excel documents to fit your specific project. We guarantee you will be able create an investor-grade business plan in no time.
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1/12/2022 03:53:35 am
Endemaj is an international investment house that aims to capitalise on disruptive innovations by equally leveraging finance and technology. Established in 2020, Endemaj distinguishes itself as one of the most visionary finance companies in Dubai by taking part in the global movement towards digitalisation. We partner with brave visionaries to infuse powerful ideas with the knowledge, resources and capital needed to succeed and reach public markets <a href="endemajfunds.com">Investment company Dubai</a>
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